I'm working on a new version of Standard Fair, a reincarnation if you will. True, Standard Fair hasn't really gone away but I'm rethinking how Standard Fair will exist and sell products moving forward.

I started this fledgling brand as a way to create things I wanted to see in the world, styles rooted in iconic American classics that are made with human touch and have soul and a unique perspective built into them. What the past few years, and especially the past few months, have showed me is that the traditional way of running a retail brand is broken...like near-fundamentally and near-completely messed up.

I want this thing that is Standard Fair to be a win-win for both of us. You get something that's unique, handcrafted, and made to last with some soul for a fair price. And I make a little money in the process to keep this brand moving forward. Sounds like a good deal, right?

So, as I finalize the new form of Standard Fair I'm discounting all our styles by 30% to deadhead this thing and create a clean slate, no code necessary. A thank you for the continued support.

If you're willing to take a survey and provide some helpful feedback for the new Standard Fair, I'll send you a promo code for an additional 25% off all current styles. An extra thank you for your two cents.

Here's the link for the survey again. Thanks for your help and keep your eyes peeled for the new version of Standard Fair (the Sport styles will still be there).

Stay happy!


Oh and I'm pulling for a utopian future...